Over the last four months I’ve dedicated a monthly blog post to each of my five StandOut Strategies. If you’ve missed any of the previous strategies, you can read Certainty, Connection, Contribution and Growth here. This...
For the last few months, I’ve been writing about how NOT to stand out in business. How to get it wrong and how to make your marketing expensive or ineffective or both. I’ve shown you how...
The easiest way to outshine your competitors, win new clients and build lasting success, is, in my opinion, to stick to the StandOut Strategy that is best for your business. I’ve identified five of them, so...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group in the UK. A great group of business owners who come together on a regular basis, to talk business and to...
I write a lot about how your business can stand out, win new clients and create lasting success – all by following the best marketing strategy. But what happens when you don’t live that strategy? When...
Many people I speak to – especially the owners of small service businesses – tell me that they don’t like doing sales. They don’t feel comfortable selling their services. They don’t consider themselves a ‘salesperson’. Is...
If I had a pound for every time I’ve heard someone say “I don’t do any marketing and I don’t need to,” I would be so rich that I could retire. Not that I would retire,...
Recently I ran a workshop about the StandOut Strategies for a group of business owners. We worked out the strategy that would allow each business to really stand out. We talked about how they could each...
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in one of my blogs, or in my new book (called StandOut Strategies, of course) you’ll know how important it is to...
Human relationships, based on emotions, are the key to the conversations you have with potential clients. They can be the reason that you either win or lose a new client. So what happens when AI gets...
Over the last four months I’ve dedicated a monthly blog post to each of my...
For the last few months, I’ve been writing about how NOT to stand out in...
The easiest way to outshine your competitors, win new clients and build lasting success, is,...
